My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It: And All Youve Heard about the Crazy World of Advertising Doesnt Even Come Close Phil Growick

ISBN: 9781780921952

Published: September 1st 2012

Paperback

264 pages


Description

My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It: And All Youve Heard about the Crazy World of Advertising Doesnt Even Come Close  by  Phil Growick

My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It: And All Youve Heard about the Crazy World of Advertising Doesnt Even Come Close by Phil Growick
September 1st 2012 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 264 pages | ISBN: 9781780921952 | 10.11 Mb

Top Ad Creatives Talk About Their First Commercial (Ad or Site) And What They Learned From It.And All You’ve Heard About The Crazy World of Advertising Doesn’t Even Come Close.From the top ad people all over the world, the ones who create the best TVMoreTop Ad Creatives Talk About Their First Commercial (Ad or Site) And What They Learned From It.And All You’ve Heard About The Crazy World of Advertising Doesn’t Even Come Close.From the top ad people all over the world, the ones who create the best TV commercials and ads, the ones you love, the ones you remember, the ones you wish you had thought of yourself, come their own stories, in their own words, about the first work they ever did.

And lived to talk about it. Barely. They talk about the zaniness and craziness. They talk about the good guys and the bad girls and vice versa. They talk about things you only think can happen on TV or in the movies, but actually happened to these people. You may not believe what you will read, but in the ad world, you may not believe what you see, either.Heres a partial list (in alphabetical order) of the top global creative leaders whose stories youll read:David Angelo (Chairman, CCO, David&Goliath)Rosie Arnold (Deputy ECD, BBH/London)Nick Bailey (ECD, AKQA/Amsterdam)David Baldwin (Lead Guitar, Baldwin &)Jamie Barrett (Partner, ECD, Goodby, Silverstein & Partners)Jeremy Craigen (CCO, DDB/London)Susan Credle (CCO, Leo Burnett)Jonathan Cude, (ECD, McKinney & Silver)Greg Di Noto (Partner, CCO, Deutsch, Inc./NY)Mark Fitzloff (Partner, Co-ECD, Wieden & Kenney/Portland)Ian Grais (CCO, CO-Founder, Rethink/Canada)Vann Graves (ECD, McCann Worldwide/NY)Susan Hoffman (Co-ECD, Wieden & Kennedy/Portland)Kevin McKeon (ECD, StrawberryFrog/NY)Robert Rasmussen (N.A.

CCO,Tribal DDB)Kevin Roddy (CCO, Chairman, Publicis & Hal Riney/SF)Ted Royer (Partner, ECD, Droga5/NY)Mariano Serkin (CO-ECD, Del Campo Nazca Saatchi & Saatchi/Buenas Aires)Rob Strasberg (CCO, Vice Chairman, DONER)Carlos Vaca (President, CEO BBDO México)



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